AMD Unleashes Enthusiast Gaming Performance for the Masses with ATI Radeonâ„¢ HD 3800 Series
Incredible performance per watt and scalability with never before seen price points put enthusiast-class gaming in reach of all users.
SUNNYVALE, Calif. — November 15, 2007 –AMD (NYSE: AMD) today announced the introduction and immediate availability of the ATI Radeonâ„¢ HD 3800 Series of graphics processing units (GPU). As the worldâ€™s first series of graphics processors to deliver Microsoftâ€™s DirectXÂ® 10.1 support, 55nm process technology and tri and quad multi-GPU support with ATI CrossFireXâ„¢, the ATI Radeon HD 3800 series ushers in a new era of enthusiast gaming performance at mainstream price points. The ATI Radeon HD 3800 series will be introduced in two variants at launch, from US $179 MSRP, the ATI Radeonâ„¢ HD 3850 with 256MB of GDDR3 memory and from US $219 MSRP, the ATI Radeonâ„¢ HD 3870 with 512MB GDDR4 memory. The launch of the ATI Radeon HD 3800 series redefines the enthusiast segment and puts high performance gaming in reach of more users than ever before. This innovative new series of graphics products also represent the first step in the launch of AMDâ€™s upcoming enthusiast platform codenamed â€œSpider.â€
â€œWith the introduction of the ATI Radeon HD 3800 series we are redefining the market for enthusiast graphics with a new class of price, performance and features that have never been seen before in this industry,â€ said Rick Bergman, Senior Vice President and General Manager, Graphics Product Group, AMD. â€œThrough a flawless transition to 55nm and Microsoft DirectXÂ® 10.1, we can deliver an unprecedented level of scalable performance, image quality enhancements and power efficiency at the sub- $200 segment that rivals todayâ€™s most expensive graphics processors and opens up enthusiast gaming to more end users than ever before.â€