Adobe announced yesterday the immediate availability of Adobe Media Player 1.0 software. An Adobe AIR application, this customizable, cross-platform media player provides exciting new ways for viewers to discover and interact with their favorite content, while offering revenue and brand-building opportunities for content publishers.

Major television broadcasters and leading content publishers, including CBS, MTV Networks, Universal Music Group, PBS, CondéNet, and Scripps Networks have worked with Adobe to provide a broad range of television programming and entertaining video content to viewers. Additionally, Adobe announced Adobe TV, a network in Adobe Media Player with a series of shows that provides expert instruction and original series programming about Adobe products to the worldwide creative community.

For the first time, consumers can download video outside the browser in the Adobe Flash format, which can be viewed in 1080p, 720p or 480i video display resolutions with the most advanced audio quality. Users can also subscribe to television shows and other online video content and then automatically receive new episodes of the shows as they become available.

Adobe Media Player is available for immediate download at www.adobe.com/go/mp.

Adobe Media Player is a key part of Adobe’s ecosystem for the creation and delivery of next-generation broadcast entertainment.